The Elvora blog

Dental SEO, in plain English.

Practical local search advice for dental practices. How to get found on Google, win more patients, and spot the marketing that quietly wastes your money. No fluff, no jargon.

AI Search

AI Overviews vs the Map Pack: Where Dental Patients Actually Click

AI Overviews vs the map pack: for dental searches, these two surfaces catch different patients at different moments, so it isn't a fight one wins. When someone types a transactional…

AI Search

What Is GEO (Generative Engine Optimization) and Does Your Practice Need It?

GEO, or generative engine optimization, is the practice of making your dental practice the one AI tools name when a patient asks…

SEO Fundamentals

Is Dental SEO Worth It? Cost, ROI & What to Expect

Short answer: for most established dental practices that can commit to 6 to 12 months, yes, dental SEO is worth it, because…

SEO Fundamentals

SEO vs Google Ads for Dentists: Which Should You Invest In?

Short answer: for most dental practices, the honest choice is not either/or. Google Ads buys you patients today at a cost you…

SEO Fundamentals

How Long Does Dental SEO Take to Work? A Realistic Timeline

Honest answer: most dental practices see early movement in 3 to 6 months and strong, steady results in 6 to 12, with…

AI Search

Will ChatGPT Recommend Your Dental Practice? A Plain Guide to AI Search in 2026

Short answer: yes, AI tools like ChatGPT and Google's AI Overviews can now name a specific dental practice when someone asks for…

Practice Growth

The 5 SEO Metrics Every Dentist Should Actually Track (and the Ones to Ignore)

The dental SEO metrics worth tracking come down to five: calls from search, booked appointments, form and contact submissions, map pack rankings…

Google Business Profile

Google Business Profile for Dentists: The 12-Point Checklist to Rank in the Map Pack

Your Google Business Profile is the single biggest factor in whether your practice shows up in the map pack, the block of…

Local SEO

Local SEO for Dentists: How to Get Your Practice into Google’s Top 3 (2026 Guide)

To win at local SEO for dentists, you need to land in Google's map pack, the three practices shown above everything else…

Want to know where your practice stands?

Get a free visibility snapshot: a short video on where you show up in local search today and the first three things we would fix. No call required.

Send my free snapshot