The Elvora blog

Dental SEO, in plain English.

Practical local search advice for dental practices. How to get found on Google, win more patients, and spot the marketing that quietly wastes your money. No fluff, no jargon.

Google Business Profile

Dental Reputation Management: What Dentists Can and Cannot Legally Do

The short answer Dental reputation management is the ongoing work of collecting, monitoring, and responding to patient reviews so your practice earns trust and shows up in local search. For…

Google Business Profile

Why Is My Dental Practice Not Showing Up on Google Maps? (9 Reasons)

If your dental practice isn't showing up on Google Maps, it's almost always one of nine fixable causes, from an unverified profile…

Google Business Profile

NAP Consistency for Dentists: Why Your Listings Must Match

NAP consistency means your practice's name, address, and phone number appear exactly the same way on every online listing, from your Google…

Google Business Profile

Google Business Profile Suspended? A Dental Practice’s Reinstatement Guide

If your dental practice's Google Business Profile has been suspended, it's almost always reversible: identify what triggered it, fix that specific thing,…

Google Business Profile

The Best Google Business Profile Categories for Dentists

Dental practices can choose from roughly two dozen Google Business Profile categories, but only one goes in as primary and up to…

Google Business Profile

How to Optimize a Dental Google Business Profile (Step by Step)

To optimize a dental Google Business Profile, work in this order: claim and verify it, set the primary category, list your treatments…

Google Business Profile

How Many Google Reviews Does a Dental Practice Need to Rank?

How many Google reviews does a dental practice need to rank? There's no magic number. Google ranks you comparatively against the other…

Google Business Profile

What Is the Google Map Pack? A Dentist’s Plain-English Guide

What is the Google map pack? It's the block of three local businesses shown on a small map at the very top…

AI Search

AI Overviews vs the Map Pack: Where Dental Patients Actually Click

AI Overviews vs the map pack: for dental searches, these two surfaces catch different patients at different moments, so it isn't a…

Google Business Profile

Google Business Profile for Dentists: The 12-Point Checklist to Rank in the Map Pack

Your Google Business Profile is the single biggest factor in whether your practice shows up in the map pack, the block of…

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